Falafel Valley
Falafel Valley is inspired by the well known family-run restaurant, Maha’s. Known for its Egyptian brunch, Maha’s shows what it means to put your heart into food. Run by Monika and Mark, Maha’s childen, they built the menu from their favourite foods that their mum cooked growing up. They’ve brought classic Egyptian dishes like foole, balady bread, and falafel to the Toronto brunch scene. Maha’s pioneered the Egyptian community in Toronto, giving folks a place to belong to, and now they are celebrating 10 years of business in September 2024.
The BIG FOOD series was developed after the artist painted a mural for a local business called Simple Burger in 2021. The people behind this family-owned spot inspired them to develop a larger series about small businesses, immigrant culture and the love language of food.
Small businesses work above and beyond to operate their shops and produce meals. Behind all of them are people working tirelessly devoting themselves to their businesses. Food feels a lot more precious when we see all the work that has gone into it.
Food is also a love language. It falls under “Acts of Service” and yet it could be entirely its own. Many cultures use food as a form of care and to develop stronger bonds with loved ones. It is what builds our cultures and gives us space to belong to, especially for folks away from their homes. Food paves the way for our communities and often defines what home feels like.
The BIG FOOD series is an unlimited illustration series and will continue to speak to these themes and represent a vast array of cultures and people. As of now, the series is comprised of eight illustrations, each inspired by a specific small business or story.